In the News

Over the years we’ve had the pleasure and honor of having our work featured in some of today’s most notable publications. Thanks for following along our journey.

 
Photo by Vivobarefoot

Photo by Vivobarefoot

“TheSE SUSTAINABLE SNEAKERS ARE MADE USING ALGAE”
by BRIGIT KATZ, SMITHSONIAN.COM

"The new product is the brainchild of Vivobarefoot, which manufactures ultra-thin shoes, and Bloom, a company that uses algae to make flexible foams. The algae-based foams are sturdy but light-weight, making them a 'naturally perfect material,' for performance footwear."

Read more at SmithsonianMag.com

 
NewAtlas.com : : Photo by Alexeys

NewAtlas.com : : Photo by Alexeys

“'green shoes' made from algae”
By ben coxworth, newatlas.com

"Back in 2015, we heard about how bioplastics firm Algix and clean tech company Effekt were collaborating to make eco-friendly foam based on algae instead of petroleum. The material is now being marketed as Bloom foam – by the newly-formed Bloom company – and you'll soon be able to buy shoes made out of the stuff."

Read more at NewAtlas.com

San Diego Union Tribune, November 2016 : : Photo by Contreras

San Diego Union Tribune, November 2016 : : Photo by Contreras

“For Carlsbad businessman, mission No. 1 is to heal the environment”
By Lisa Deaderick, San Diego Union Tribune

“Rob Falken started a manufacturing business when he was 17 based on his love of surfing: a surfboard wax company. It was successful, but it wasn’t environmentally friendly. He realized he wanted to devote his life’s work to inventing products that would help heal the environment...”

Read more at SanDiegoUnionTribune.com

 


 

“algae-based foam gives manufacturing a green path”
By sarah de crescenzo, san diego business journal

"Effekt CEO Rob Falken and Algix CEO Mike Van Drunen teamed up to launch BLOOM."

 

Read more here

 

 
 
Photo by Vivobarefoot

Photo by Vivobarefoot

“These shoes help clean lakes--because they're made of polluting algae”
By adele peters, fast company

“To get enough algae to make one pair means cleaning 57 gallons of water, which are then returned to the lake.”

Read more at FastCompany.com
 

 
Photo by Ardeleanu

Photo by Ardeleanu

“This Startup Is Harvesting Wild Algae to Make Your Next Pair of Sneakers”
By Brittany Shoot, Smithsonian Magazine

“Co-founder Rob Falken found a way to turn algae into a foam that can be used in sneaker soles and on surfboards...”

Read more at SmithsonianMag.com

 
Surfer Magazine, November 2014 : : Photo by Van Swae

Surfer Magazine, November 2014 : : Photo by Van Swae

“THE INVENTOR: MEET ROB FALKEN, SURFING’S RAD SCIENTIST”
BY JOSH T. SAUNDERS, SURFER MAGZINE

“It took some time to get the formula just right, but the scientific, trial-and-error approach he perfected in the process groomed him for where we find him now...”

Read more at Surfer.com

 
 

 
Algae plastic

“This Company wants to stop our algae epidemic by sucking it up and tURning it into plastic”
By Adele Peters, Fast Company Co.Exist

“Looking at the thick green layer of slime on some Florida beaches, most people see only the environmental crisis: out-of-control algae, fed by human activity and climate change, are killing fish, manatees, and other underwater life. Rob Falken sees a solvable problem and your next pair of shoes...”

Read more at FastCoExist.com

 
Algae bloom

“Secrets of the ooze”
by Justin Housman, Surfer Magazine

“Algal blooms threaten our waterways, but inventor Rob Falken has figured out a way to mitigate the damage by making surf gear from algae...”

Read more at Surfer.com

 
Slater Designs Traction

”Slater Designs and Firewire Just Partnered with a Company that Makes Traction Pads Out of Algae"
By Alexander Haro, The Inertia

"Slater Designs and Firewire Surfboards are a little bit better for the environment than most other surfboard companies. Recently, they decided they’d try a little bit harder by collaborating with BLOOM Foam to make “arguably the most environmentally-friendly traction pad on the market today...”

Read more at TheInertia.com

 

 
algae clean-up

“Shoes made of algae will help us save the planet”
by Jessica O'Reilly, TECHLY

"Rob Falken is the dude of all dudes. A passionate surfer with a dream to save the planet. Dude!.." 

Read more at Techly.com.au

 
algae yoga mat

“Downward Dog Onto a Yoga mat made from algae”
by EMMA HUTCHINGS, PSFK

"The joint venture’s aim is to help make sustainable products more easily accessible. It could be used to produce yoga mats, footwear, sporting goods (e.g. traction for surfboards) and toys, to name but a few. Rob Falken, Effekt’s and Bloom Holding’s Managing Director..."

Read more at PSFK.com

 
algae podcast

“The Clean Economy prevails over POLITICS, BLOOM FOAM MADE FROM ALGAE”
by Robert Colangelo, Green sense

"Instead of clogging waterways, algae is being made into safe, petroleum-free plastic. Inventor and Managing Director Rob Falken with Bloom explains how his company's plastic is reducing..."

Listen at the 18-minute mark: greensense.podbean.com

 
 

 
Photo by Pompermayer

Photo by Pompermayer

“Tecniq Big Wave Life Vest”
BY Josh Sampiero, Red bull

"As big-wave surfing gets pushed further and further (and deeper and deeper), the risks athletes are taking get bigger and bigger..."

Read more at RedBull.com

 
Ian Walsh Life Vest

“Ian Walsh | Red Bull | TECNIQ Life Vest”
BY Justin cote, grindtv

“Ian presented a real design challenge,” said Rob Falken, Managing Director at TECNIQ. “He wanted his new custom life vest to incorporate an improved zippered entry and to have a reduction to the overall bulkiness, while maintaining or increasing the desired buoyancy..."

Read more at GrindTV.com