Ban the Bottle!

single use plastic

More than 50 million plastic water bottles are thrown away (not recycled) in the U.S. every day. Annually, that number is north of 18,250,000,000 bottles that predominately end up in landfills or incinerators, and millions more litter streets, parks, and waterways. At Effekt we want to divert consumers away from their single use plastic bad habit. In order to do that effectively on a large scale we intend to better adapt our forthcoming reusable water bottles (patent-pending) to the daily needs of consumers. Let’s face it, reusable water bottles are useful as a mono-function vessel (refilling), but they are not great at multi-tasking—until now…