BLOOM is a joint venture between Effekt, LLC and Algix, LLC. If your reading this, then you likely already know that Effekt is an environmentally-minded materials development company based in San Diego, California. What you may not know is that Algix, based in Meridian, Mississippi, is the world’s leading producer of algae-based bioplastics. 

Rob FalkenBLOOM, foam, algae, algix
Greenius™ Bioplastic

Introducing Greenius™ bioplastic, a patented line of GMO-free plant-based bioplastic resins that are 100% biodegradable and compostable according to EN 13432 standards. All Greenius™ bioplastics are free from plasticizers, endocrine disruptors, BPA, and phthalates.

Dye-ing to Be Saved

#tbt. Throwback Thursday. All the cool kids are doing it... today I'm throwing it back to 2013 when Surfer Magazine did a feature on emerging safety technologies in big-wave surfing. In the feature, one of my early innovations was highlighted. The idea was simple; after a bad wipeout the surfer would discharge a dissolvable fluoro-colored dye...


Traditional crayons give off one of the most recognizable smells in the world. What you may not know is that unique smell is created by a stiffening agent called stearic acid, a derivative of beef tallow—more commonly known as beef fat. Yes, your tried-and-true crayons are mooing at you. The primary ingredient in traditional crayons is paraffin wax. That innocent-seeming ingredient has been the go-to solution for well over a hundred years.

Algal Bloom Solution

TALLAHASSEE — AECOM, a premier, fully integrated global infrastructure firm, and BLOOM Holdings, LLC, an algae functionalization company, have announced a strategic teaming agreement to deploy technology to mitigate harmful algal blooms. The joint initiative aims to provide an economic and ecologically sound solution to a problem that increasingly affects the world’s water resources.

Algae Will Rule All

Inventing/problem solving solutions with lasting change is hard work. Take the above photo for example, it shows the result from six months of extreme effort. The challenge was to take my company’s 100% algae biomass from its natural chlorophyll-laden (green) state and remove the color/odor in the most environmentally thoughtful way possible. After researching and tinkering all hours of the day and night, and many failed attempts, I finally cracked the code. 

Tracking Deforestation

According to World Wildlife Fund data, we are losing 12 to 15 million hectares (46,332 to 57,915 square miles) of the world’s forests every year.  In addition to killing biodiversity, deforestation is a major contributor to climate change, accounting for approximately 15 percent of all greenhouse gas emissions.

USCG Approved

SAN DIEGO, CA — Effekt LLC and Zotefoams plc are pleased to announce the official US Coast Guard acceptance of HydroZOTE® flotation foam for USCG Use Codes 1, 1F, 2, 2F, 3, 3F, 5R, 5H, 5WV at a minimum of ½” thickness.  The foam is up to three times lighter than PVC foams, virtually waterproof, and measurably more buoyant than competing flotation foams.

Riding a Hotdog at Jaws

Check out this video clip of professional big-wave surfer Ian Walsh riding an inflatable hotdog at at massive Jaws (Peahi, Maui): Walsh is wearing a Effekt built life vest and floatation short john wetsuit throughout the footage. Both the life vest and short john utilize HydroZOTE® floatation foam, co-developed with Effekt and Zotefoams. HydroZOTE® is the lightest and most buoyant floatation foam available today. 

Words to Live By

“The mind is sharper and keener in seclusion and uninterrupted solitude. No big laboratory is needed in which to think. Originality thrives in seclusion free of outside influences beating upon us to cripple the creative mind. Be alone, that is the secret of invention; be alone, that is when ideas are born.” — Nikola Tesla

Rob Falkentesla, inventor
Ban the Bottle!

More than 50 million plastic water bottles are thrown away (not recycled) in the U.S. every day. Annually, that number is north of 18,250,000,000 bottles that predominately end up in landfills or incinerators, and millions more litter streets, parks, and waterways. At Effekt we want to divert consumers away from their single use plastic bad habit. In order to do that effectively on a large scale we intend to better adapt our forthcoming reusable water bottles (patent-pending) to the daily needs of consumers. Let’s face it, reusable water bottles are useful as a mono-function vessel (refilling), but they are not great at multi-tasking—until now…

Opportunity for Change

According to data provided by the EPA, cardboard tops the list as the largest component of municipal solid waste worldwide. It may come as no surprise that over 90% percent of all products shipped in the United States are packed, at least partially, in cardboard. The raw material used almost ubiquitously to manufacture cardboard is pulp that has been extracted from trees.

Hey, Buttface!

With all due respect to the over one billion smokers in the world today, smoking is terrible for you, horrible (if not deadly) for people in your proximity, and equally harmful to the environment. Several trillion-cigarette butts are discarded into the environment each year worldwide; giving cigarette butts the dubious honor of being the most commonly discarded piece of waste globally.

Rob Falken