Effekt, LLC was founded by inventor, Rob Falken. Falken is an environmentally-minded material developer with nearly 20 years of experience. From invention to sourcing and supply chain management, Falken has brought numerous game-changing innovations to life, collaborating with some of the greatest minds in science and business.
He holds numerous granted patents with dozens more on the way, including algae-based foam formulations and antimicrobials, just to name a few. Born and raised in San Diego, California, Rob has a lifelong obsession with surfing, inventing, and challenging the status quo. He started his own surfboard wax manufacturing business at the age of 17. All formulations and R&D were conducted by Rob himself, and the result was a company with global distribution that was acquired after five years in business.
Since then, he has managed several successful ventures as an inventor and entrepreneur. Rob has successfully co-developed the world’s lightest and most buoyant life vest foam, 100% neoprene-free wetsuits, the world’s first fully bio-derived alternative to high-end polyamide plastic, a new waterless apparel fabric coloration method, and many other products and materials.